Case Study: Byline Bank Extends Event Reach and Drives Account Openings with Matchnode

Byline Bank reaches 111,000+ people with Matchnode

Byline Bank, the largest local bank in Chicago, faced the challenge of introducing its new brand to a wider audience after a rebranding effort. To extend the reach of its sponsorship of the Windy City Smokeout festival, the bank partnered with the performance marketing agency Matchnode to create a digital campaign.

Matchnode implemented a multi-platform digital strategy using targeted Facebook, Instagram, and Twitter ads, Snapchat geofilters, and a mobile photo kiosk at the event. This solution extended the event's reach from 17,000 attendees to over 111,000 unique people, exceeded engagement goals by 53.28%, and built an audience of 32,000 potential customers for Byline Bank.

Byline Bank