Case Study: Bicycle Health Doubles Meta Lead Volume and Cuts CPL with Matchnode

Bicycle Health nearly doubles Meta lead volume with Matchnode and cuts CPL by 20%

Bicycle Health, a telehealth provider for opioid use disorder, faced a significant challenge when new HIPAA guidelines forced them to remove Meta tracking pixels from their website. This caused their previously successful Facebook and Instagram lead generation campaigns to rapidly decline. The company's VP of Marketing and Growth reached out to Matchnode for help in restarting their marketing efforts without relying on pixel tracking.

Matchnode implemented a strategic solution using Facebook's native capabilities, including tailored creative for new personas, shortened lead forms, and on-platform lead filtering. This approach allowed Bicycle Health to generate qualified leads while remaining fully compliant. As a result of working with Matchnode, Bicycle Health nearly doubled its Meta lead volume year-over-year and lowered its cost per lead by 20%.

Bicycle Health