Case Study: Arizona Coyotes Achieve Sustained 6X ROAS with Matchnode

Arizona Coyotes achieve sustained 6X ROAS with Matchnode

The Arizona Coyotes, a professional hockey team, faced the challenge of selling tickets and maintaining revenue during a transitional season. They lacked the bandwidth and expertise for paid social advertising, so they partnered with Matchnode to manage their paid social ads.

Matchnode implemented a solution involving constant creative and technical optimization, applying lessons learned from other professional sports teams. This approach delivered exceptional results for the Coyotes, including a sustained 6X return on ad spend that often peaked at 11X, making paid social one of their most successful marketing channels.

Arizona Coyotes