Case Study: 1440 achieves 20X more lead acquisitions with Matchnode

1440 Media boosts lead acquisitions 20X with Matchnode

1440 Media, a daily email news digest, faced the challenge of scaling its subscriber base through paid social media advertising. The company lacked the in-house expertise to manage campaigns effectively and needed to acquire new leads under a strict maximum cost per acquisition (CPA) to maintain its business model. They partnered with the marketing agency Matchnode to address this.

Matchnode implemented a comprehensive solution, rebuilding landing pages for speed, ensuring proper conversion tracking, and conducting extensive creative testing on ad copy and images. They leveraged their expertise and relationship with Facebook to develop targeted lookalike audiences and optimize campaign scaling. As a result, Matchnode helped 1440 Media achieve a 20x increase in lead acquisition while simultaneously lowering its cost per acquisition and driving a 40% higher engagement rate with its new audiences.

1440 Media