Case Study: ZeptoLab boosts CATS’ reach with Matchmade

ZeptoLab - Customer Case Study

ZeptoLab, the creator of CATS: Crash Arena Turbo Stars, wanted to keep the game growing and retaining its audience through a long-term global influencer marketing strategy. To do that, it partnered with Matchmade and used the platform’s influencer marketing tools to support CATS as a core part of its long-term marketing mix.

Matchmade enabled ZeptoLab to collaborate with a wide range of influencers, giving creators full creative freedom while providing forecasts, pricing suggestions, negotiation tools, and direct communication support. The campaign delivered 12.39 million views, 56.19K clicks, 20.88K attributed installs, and a 37% conversion rate, with ZeptoLab also noting that more than 30 videos were produced over the yearlong cooperation.

ZeptoLab

Olga Antsiferova

Senior PR & Marketing Manager