Case Study: Strange Quest achieves 40K installs and ROI-positive beta testing with Matchmade

Strange Quest - Customer Case Study

Strange Quest partnered with Matchmade to support the open beta launch of its strategic multiplayer game, Blastlands on Android. The team needed to drive enough installs to properly test game performance, identify what needed improvement before soft launch, and begin building a community.

Matchmade ran an influencer marketing campaign targeting relevant LATAM creators, including Brazilian Android-focused channels, to align with the game’s soft launch geographies. The campaign generated 726.54K views, 69K clicks, a 9.5% CTR, and a 12.28% engagement rate, ultimately driving 40K installs and delivering an ROI-positive result for Strange Quest.

Strange Quest

Gareth Young

Marketing & Social