Case Study: Socialpoint achieves 237% ROI with Matchmade creator marketing

Socialpoint - Customer Case study

Socialpoint, a game developer, had worked with Matchmade for years using a traditional influencer marketing model, but their monthly campaigns with Mega- and Celebrity-tier creators were difficult to scale and predict accurately. Matchmade helped Socialpoint look for a more scalable creator marketing approach to support their influencer marketing efforts.

Matchmade shifted the strategy to a larger number of small and mid-sized creators, using automated selection from its database of 10M+ channels and an iterative test-and-optimize process for targeting and pricing. This approach uncovered “hidden gems” and improved performance round after round, lifting campaign-level ROI from 38% to 237%, generating 3.45M views, and delivering a best individual deal at over 6000% ROI.

Socialpoint

Marion Balinoff

Head of Influencer Marketing