Case Study: Tilting Point achieves a 245% organic uplift with Matchmade

How Tilting point did it with Matchmade

Tilting Point used Matchmade to test influencer marketing for its mobile RTS game, Siege: Titan Wars, while the title was still in soft launch. The goal was to gauge whether influencer-driven traffic could work before global launch and help determine how much budget to allocate for a broader campaign.

Matchmade ran a targeted campaign using Turkish YouTubers and its content-matching plus audience-geography analysis to ensure viewers could actually install the game. The campaign delivered a 30.5% click-to-install ratio, a 245% organic uplift, and a climb in App Store ranking from #1224 to #192, with no complaints about the game being unavailable. Tilting Point also reported that the installs were as good as or better than organic installs, justifying a larger global launch budget.

Tilting Point

Kyle Keller

Influencer Marketing