Case Study: Opera achieves 1.9M views and strong engagement with Matchmade

How Opera was able to reach a global PC gamer audience with positive results to promote Opera GX – the first browser for gamers

Opera worked with Matchmade to promote Opera GX to PC gamers around the world. Their challenge was to efficiently identify and reach the right creator audiences across different markets while managing multiple international campaigns.

Using Matchmade’s data-driven creator matching platform and chat functionality, Opera ran a test-and-learn influencer campaign with content creators who had audiences interested in PC gaming. Matchmade helped Opera centralize and coordinate the campaigns, resulting in 1.91M views, 14% engagement, and 106% of estimated views reached across Brazil, Poland, and the United States, with strong positive audience sentiment.

Opera

Rosette Belesi

Global Product Marketing Manager