Case Study: Futureplay achieves 42K+ installs and 110% organic uplift with Matchmade

How Futureplay reached their goals and see why they’ve decided to work with Matchmade also on all their future game launches

Futureplay, the mobile game studio behind Build Away!, wanted to grow the game’s audience, improve store rankings, and hit acquisition goals with a reasonable UA cost. They partnered with Matchmade for influencer marketing support focused on YouTube gameplay videos.

Matchmade used its matchmaking algorithm to identify 40+ relevant YouTubers and select the best fit for the budget based on similar games and audience profiles. The campaign drove 730K views, over 42K installs, and a 32.5% click-to-install ratio, while delivering 110% organic uplift and average D1 retention of 70%—nearly double the 40% from other channels.

Futureplay

Camilo Fitzgerald

Marketing/Analytics