Case Study: Futureplay achieves 200K+ installs and a huge organic lift with Matchmade

Futureplay - Customer Case Study

Futureplay, the mobile game developer behind Craft Away!, wanted to drive a large number of high-quality installs quickly to boost the game’s launch performance and climb the app store rankings. To do this, they worked with Matchmade, using its influencer matching platform to find relevant creators for their campaign.

Matchmade targeted influencers in LATAM markets with strong install forecasts and matched them based on content relevance, fan engagement, and country filters. The campaign delivered over 200K installs and helped Craft Away become a top 10 trending game in several countries, while also driving a 5,490% lift in organic install rate. Futureplay said the Matchmade and JuegaGerman video brought in as many users as a day of premium App Store featuring, but with far less effort.

Futureplay

Camilo Fitzgerald

Marketing/Analytics