Case Study: Wine to Water boosts awareness for clean drinking water with Matchfire

Wine to Water turns 7,000 signups into awareness with Matchfire

The customer, Wine to Water, a charity fighting water-related death and disease, needed to convert media buzz from a viral awareness stunt into tangible action for their cause. The vendor, Matchfire, was tasked with creating a social media campaign to build on this momentum and drive broader awareness.

Matchfire implemented a social media campaign that explicitly connected the viral "Miracle Machine" stunt to Wine to Water's mission and global work. The solution successfully capitalized on the existing press coverage to promote the organization's call to action, though the case study text does not specify quantifiable results.

Wine to Water