Case Study: UNICEF strengthens TAP Project fundraising with Matchfire data analysis

UNICEF values TAP Project brand across 170 countries with Matchfire

UNICEF's TAP Project sought to understand the value of its overall program, profile its existing volunteers, and create specific sponsorship packages for potential corporate donors. To address this challenge, the organization commissioned Matchfire to utilize its proprietary data analysis tools, CauseRATE and CauseGRAPH.

Matchfire analyzed a comprehensive suite of data to provide an overall program valuation, sponsorship packaging and pricing, and key areas for additional asset development. Their tools produced a comprehensive psychosocial profile of the program’s volunteers and target prospecting strategies, which were used to craft a smarter, more differentiated pitch to secure new sponsorship funding for UNICEF.

UNICEF