Case Study: UNDP builds a global digital fundraising campaign with Matchfire

UNDP launches a 170-country digital fundraising campaign with Matchfire

The United Nations Development Programme (UNDP) sought to launch its first comprehensive digital fundraising campaign, the BLUEPRINT for a Better World, to connect individual donors with its global work on the Sustainable Development Goals. They engaged Matchfire to develop the campaign's strategy, visual identity, and a fundraising component that included crowdfunding and peer-to-peer appeals, utilizing Matchfire's proprietary software tools for constituent analysis.

Matchfire implemented a full digital solution, beginning with deep donor analysis to inform the strategy. They designed the campaign's visual identity, developed an engagement and media plan, and built a website to support the fundraising efforts. The result was the successful creation and launch of the comprehensive Blueprint campaign, providing UNDP with a clear implementation roadmap for its national and country offices to sustain development results.

United Nations Development Programme (UNDP)