Case Study: Thnks humanizes its brand and strengthens business relationships with Matchfire

Thnks wins multiple branding awards with Matchfire

Matchfire was engaged by Thnks, a B2B platform for business gratitude, to overhaul its brand identity. The customer needed its brand to better reflect its recent business growth and present a more human-centered solution rather than a purely technological one.

The solution from Matchfire involved updating the brand positioning to highlight the science of gratitude, humanizing the platform through a personable new look and messaging. The new identity was built around the concept of a handwritten note and was applied across all touchpoints. For this work, Matchfire was awarded multiple prestigious awards, including Gold from the 2019 Indigo Awards and Platinum from the 2019 AVA Digital Awards.

Thnks