Case Study: The Peter G. Peterson Foundation helps students make informed debt decisions with Matchfire

The Peter G. Peterson Foundation launches Student Debt Smarter social campaign with Matchfire

The Peter G. Peterson Foundation (PGPF) sought to help students make informed decisions about their economic futures and drive traffic to its Student Debt Smarter platform. The foundation engaged Matchfire to launch and manage a strategic digital marketing and communications campaign for this initiative.

Matchfire developed and launched a Summer and Fall Social Media Campaign to establish the Student Debt Smarter brand and engage its target audience. Furthermore, Matchfire took over the management of the StudentDebtSmarter.org website and its Affordability Calculator, implementing updates to analytics and reporting while auditing the site to ensure a consistent user experience.

The Peter G. Peterson Foundation (pgpf)