Case Study: JED helps teens navigate social media pressure with Matchfire

The Jed Foundation wins 2019 AVA Platinum for Website Activism with Matchfire

The Jed Foundation (JED), in collaboration with Instagram, faced the challenge of creating an engaging digital toolkit to help teens and parents navigate social media pressure. They partnered with Matchfire to develop this resource and a dedicated landing page, moving beyond a traditional format to better resonate with a young audience.

Matchfire designed an innovative website that mirrored the Instagram experience, complete with a profile picture and story highlights for navigation. Each section was formatted like an Instagram carousel post to directly host the toolkit's content. This modern, interactive solution successfully provided accessible resources, and the project was recognized with a Platinum AVA Digital Award for Website Activism.

JED