Case Study: The Center for Innovation and Entrepreneurship achieves $10.5 million fundraising goal with Matchfire

The Center for Innovation and Entrepreneurship raises $10.5 million with Matchfire

The Center for Innovation and Entrepreneurship (CIE) at Cal Poly needed strategic support to design a fundraising campaign to secure its future. Their challenge was to create a cohesive campaign to garner financial support from major donors. The vendor, Matchfire, provided services including brand identity design and website development to meet this need.

Matchfire developed the "It Takes More" campaign and a corresponding microsite to provoke emotion and guide users to take action. This solution successfully helped the CIE raise $10.5 million in donations by 2021, ensuring it could continue to provide education and resources for students and entrepreneurs.

The Center for Innovation and Entrepreneurship (cie)