Case Study: SLOcally Made revitalizes its brand identity with Matchfire

SLOcally Made revitalizes its brand in one holiday season with Matchfire

SLOcally Made, a community-focused organization connecting local makers in San Luis Obispo, sought to revitalize its brand to better represent its story and future vision. Following a successful holiday marketplace, they engaged the vendor Matchfire to overhaul their visual design language and brand system.

Matchfire conducted a comprehensive brand audit and then created a new visual identity, including a custom hand-lettered wordmark, a new color palette, and textural graphic elements. They also developed new top-level brand messaging and an extensive set of templates for marketing materials. The final deliverables included all brand assets and a complete guidelines document, providing SLOcally Made with a cohesive and authentic new brand identity.

SLOcally Made