Case Study: SESI achieves a unified school brand identity with Matchfire

SESI unifies 600+ districts with Matchfire

Specialized Education Services, Inc. (SESI), a division of FullBloom that supports students with specialized education, faced a challenge with a fragmented brand identity across its many schools. Their physical environments and program pathways lacked visual cohesion, which did not reflect their trusted expertise. SESI partnered with the vendor Matchfire to develop a unified brand identity and toolkit to strengthen their brand equity and create a consistent experience.

Matchfire executed a comprehensive solution by creating a new visual identity system featuring a dynamic color gradient and distinctive icons for its learning pathways. They delivered a full suite of branded materials, from print collateral to environmental signage, along with a detailed planogram to guide implementation. This provided SESI with a flexible yet cohesive toolkit that could be easily applied across all school locations to ensure a unified and recognizable brand presence.

SESI (Specialized Education Services, Inc.)