Case Study: REACH builds a bold new brand identity with Matchfire

REACH wins Gold Indigo Award for 2030 Action Plan with Matchfire

The customer, REACH, a regional economic action coalition on California's Central Coast, faced the challenge of needing a complete brand overhaul to better represent its mission and membership. Formerly known as The Hourglass Project, the nonprofit engaged vendor Matchfire for brand identity and design services to develop a new name and visual identity.

Matchfire developed the new name REACH and created a full visual identity, including a logo with custom lettering to suggest movement, a color palette inspired by the local landscape, and key messaging. The solution included comprehensive print and digital assets, from business cards to a multi-page website. As a result of this work, Matchfire's design for the coalition's 2030 Action Plan was awarded a Gold Indigo Award for Magazine & Newspaper Design.

Reach