Case Study: Next Practices Group unlocks a more informative digital presence with Matchfire

Next Practices Group transforms a one-page splash site into a digital landscape with Matchfire

The Next Practices Group (npg), an ecosystem of creative problem solvers and emerging technologies, needed to transform its one-page scrolling website into an informative digital landscape. Their challenge was to present themselves as a single entity without obscuring the individual member companies, while also showcasing their unique capabilities to prospective clients. They engaged Matchfire to address this need.

Matchfire delivered a comprehensive solution focused on information architecture and UX, creating clear user journeys and calls to action. The new design uses a bold monochromatic aesthetic with vibrant colors and thematic illustrations to represent the potential of "what's next." The website now effectively highlights the group's makeup and provides avenues to explore each member company, successfully elevating their thought leadership and contributions.

Next Practices Group (npg)