Case Study: Nationwide Children’s Hospital builds national brand awareness and revenue with Matchfire

Nationwide Children's Hospital launches national brand campaign with Matchfire and lands People magazine placements

Nationwide Children's Hospital, a leader in pediatric care, engaged Matchfire to address the challenge of nationalizing its brand awareness. Known regionally, the hospital needed to build its reputation on a national scale to drive new revenue opportunities for its nonprofit mission.

Matchfire developed and executed a fully integrated, multi-phase national brand campaign. The solution included strategic placements in print, PR, digital, social media, and retail cause marketing. The initial campaign achieved significant results, including features in People magazine, a successful social donor engagement campaign, and the launch of new national retail partnerships with major brands.

Nationwide Children’s Hospital