Case Study: MDA engages new supporters and raises awareness with Matchfire

MDA raises over $200,000 in 6 weeks with Matchfire

The Muscular Dystrophy Association (MDA) partnered with Matchfire to restructure and redesign its main website. The challenge was to modernize MDA's digital presence to appeal to a younger demographic of potential supporters and to develop a comprehensive digital strategy for a major national awareness campaign.

Matchfire implemented a multi-faceted solution that included website modernization, the creation of a new blog, and a full digital marketing strategy for the Live Unlimited campaign. This involved a campaign microsite, Facebook Live events, and a 24-hour Twitch stream that raised over $200,000. The successful results led to MDA continuing its partnership with Matchfire for ongoing digital marketing support and paid media campaigns for other key fundraising initiatives.

MDA