Case Study: LG builds a youth happiness platform with Matchfire

LG reaches 4.5 million youth with Matchfire

LG Electronics USA, a leading global electronics manufacturer, wanted to focus its corporate social responsibility efforts to better define its brand personality and showcase what "Life’s Good" truly means. The company enlisted Matchfire to help create a solidified social mission.

Matchfire developed and launched the "Experience Happiness" social impact initiative, a platform designed to equip youth with sustainable happiness skills. The solution included brand identity, a strategic framework, and a go-to-market strategy. The program reached over 4.5 million students, leading to a 16% increase in positive consumer perception and a 22% increase in the belief that LG makes a positive social impact. Matchfire's work also earned LG several awards for corporate social responsibility.

LG