Case Study: LG Electronics USA rings in 2021 with positivity using Matchfire’s Kiss 2020 Bye campaign

LG Electronics USA garners 1M social impressions with Matchfire

LG Electronics USA engaged Matchfire to develop a real-time campaign for their Times Square billboard. The challenge was to create a positive and inspiring send-off for the difficult year of 2020, aligning with the brand's "Life's Good" motto and reaching audiences despite an empty New Year's Eve celebration in Times Square.

Matchfire's solution was the Kiss2020Bye campaign, which included a microsite for users to submit photos and messages of hope. These submissions were then displayed on the digital billboard. This strategy, amplified through digital marketing, resulted in over 1 million social media impressions and over 200 user submissions, successfully launching the new year with positivity.

LG Electronics USA