Case Study: LG Electronics boosts brand perception with Matchfire's Get Started platform

LG boosts positive consumer perception 16% with Matchfire

LG Electronics sought to expand its Life’s Good philosophy to new audiences and add more definition to its legacy brand. To break out of a product-based approach, the company engaged Matchfire for a new brand and marketing platform.

Matchfire developed the "Get Started" sub-brand, a platform centered around key life moments and inspiration. This strategy was supported by partnerships and campaigns. The work drove increases in brand perception, including a 16% rise in positive consumer perception and a 22% increase in consumers who feel LG is making a positive social impact.

LG Electronics