Case Study: Kanarys drives user registrations with Matchfire

Kanarys boosts DFW launch awareness with Matchfire’s social ad campaign

Kanarys, a platform dedicated to fostering collaboration on diversity, equity, and inclusion between employers and employees, needed to drive user registrations for its DFW launch. The company engaged Matchfire to plan, build, and launch a scalable pilot program to create positive public awareness and encourage sign-ups.

Matchfire built a new landing page for easy user registration and piloted the launch with targeted Facebook and LinkedIn campaigns designed for emotional resonance. These efforts successfully exceeded awareness and engagement forecasts, providing a strong foundation for the platform's launch. The campaign earned Matchfire the MarCom Gold Award for its digital content strategy and targeted social ad campaign.

Kanarys