Case Study: Jaguar Land Rover rekindles employee pride and boosts sales with Matchfire

Jaguar engages 100s of team members and boosts sales with Matchfire

Jaguar Land Rover Automotive was facing internal upheaval and struggling with sales across some of its brands. They needed to rekindle pride and passion within their organization. Matchfire was engaged to help co-create a new purpose.

Matchfire designed an inclusive process that involved hundreds of employees to co-create the company's purpose. This was followed by the creation of a manifesto to socialize the message, which drove inspiration throughout the organization. The solution resulted in a rejuvenated sense of community and a marked uptick in sales across brands.

Jaguar