Case Study: intelliWHiTE expands direct-to-consumer sales with Matchfire

intelliWHiTE expands direct-to-consumer channels from the ground up with Matchfire

intelliWHiTE, a professional strength at-home teeth whitening system, sought to expand its audience beyond television shopping by building a direct-to-consumer eCommerce presence. The company engaged Matchfire to develop its digital channels, including its website, social media, email marketing, and paid media, from the ground up.

Matchfire developed new brand guidelines and a refreshed look to help intelliWHiTE stand out in the crowded eCommerce space. The solution included a new website, consistent social media content, email campaigns, videos, and advertising, all supported by a quarterly content calendar to keep the brand top of mind for consumers.

intelliWHiTE