Case Study: iGii achieves a bold, future-forward brand identity with Matchfire

iGii launches a new brand and website with Matchfire

iGii, a materials science company specializing in a proprietary form of graphene called Gii, faced a challenge with its outdated and overly technical brand identity. The existing branding failed to communicate the company's pioneering vision and transformative potential, and its outdated Squarespace website hindered growth. To address this, iGii partnered with Matchfire for a comprehensive brand evolution.

Matchfire developed a new brand positioning platform and a modern visual identity featuring intersecting hexagons that represent the core technology. They also designed and built a new, scalable website with a clean interface and custom graphics. The revitalized brand and powerful digital platform provided by Matchfire have better positioned iGii to scale and lead in its field.

iGii