Case Study: GOOD+ Foundation boosts donations and marketing reach with Matchfire

Good+ Foundation launches a yearlong fundraising campaign with Matchfire

The Good+ Foundation, a national nonprofit working to dismantle multi-generational poverty, faced the challenge of updating its online presence to reflect its growth from a local charity to a national leader. They engaged Matchfire to redesign their website and create a new marketing strategy to improve user experience, streamline content management, and increase SEO.

Matchfire delivered a fully responsive website that dynamically highlights the foundation's impact and mission. The solution included strong calls-to-action, integration with the Classy fundraising platform, and a comprehensive yearlong campaign with peer-to-peer fundraising and email marketing support. This redesign and strategic effort by Matchfire successfully inspired greater user engagement and streamlined the donation process.

Good+ Foundation