Case Study: GE Appliances brings CoCreate to life with Matchfire

GE Appliances launches two websites and engages 5 mission-aligned partners with Matchfire

GE Appliances faced the challenge of launching its new CoCreate facility in Stamford, a multifaceted space designed to be a hub for innovation and community. They needed to authentically reintroduce their brand to the local area and create a digital experience that could match the complexity of the physical space. To address this, they partnered with vendor Matchfire for a comprehensive solution involving strategic partnerships and digital development.

Matchfire implemented a dual-strategy of strategic community activations and the development of two unique websites. They launched hands-on workshops and a public event with local partners to drive engagement. Digitally, they created an app-like site for on-site visitors and an immersive parallax website for inspiring and booking tours. This approach successfully reestablished GE Appliances as a community leader, fostering meaningful engagement both online and offline.

GE Appliances