Case Study: Garbo builds a transparent, empowering brand identity with Matchfire

Garbo wins Dallas Society of Visual Communications award with Matchfire

Garbo, a platform providing background checks to help prevent crimes against women and the LGBTQ+ community, needed to develop a memorable brand identity. They tasked the vendor Matchfire with creating a brand identity and design language that conveyed the platform's serious nature in an empowered way.

Matchfire developed a clean, minimal design using a palette of black, white, gray, and a vibrant orange to represent empowerment and sophistication. This solution resulted in a comprehensive brand system for both online and offline use. For this work, Matchfire received a prestigious award from the Dallas Society of Visual Communications.

Garbo