Case Study: French Hospital Medical Center Foundation advances a new hospital campus with Matchfire's Beyond Health campaign

French Hospital Medical Center Foundation wins Bronze and Silver awards with Matchfire

French Hospital Medical Center Foundation needed to expand its initial proof of concept into a fully integrated capital campaign to support the transformation of its hospital campus. The challenge was to mobilize existing supporters and attract new donors to meet overall fundraising goals for this project. They partnered with the vendor Matchfire to develop this campaign platform.

Matchfire launched a multi-channel campaign for the Foundation, which included a digital fundraising component, an awareness campaign, and a comprehensive marketing strategy. This involved creating a campaign value proposition, visual identity, website development, and ongoing execution support across billboards, signage, swag, print collateral, and social media. The work was recognized with a Bronze award for Integrated Graphic Design for Social Change and a Silver award for Digital Advertising.

French Hospital Medical Center Foundation