Case Study: Evidence Action boosts donor growth with Matchfire’s data-driven creative and digital fundraising strategy

Evidence Action aims to raise $100,000 with Matchfire

Evidence Action, a nonprofit organization focused on safe water solutions, faced the challenge of raising $100,000 in new donations in 2020. They engaged Matchfire to analyze their audience and develop budget-friendly creative marketing strategies to attract new donors for their Dispensers for Safe Water program.

Matchfire conducted an audience analysis to reveal key demographic and psychographic insights, which informed a new creative look and feel applied to various assets. The vendor also provided a targeted digital activation concept using pledges and matching incentives to generate and nurture new donor leads, with the campaign scheduled to launch in Spring 2020 to help meet the fundraising goal.

Evidence Action