Case Study: Ethel M Chocolates creates a seamless holiday shopping experience with Matchfire

Ethel M Chocolates launches an interactive holiday catalog with Matchfire

Ethel M Chocolates, a premium chocolate brand, needed to improve the customer experience for its annual holiday catalog, which was a key revenue driver. Their long-time agency partner, Matchfire, was tasked with creating a more seamless and effective campaign to support holiday sales goals, moving beyond a clunky print-to-online shopping process.

Matchfire designed and launched the "Home for the Holidays" campaign, which included a new interactive digital shopping catalog built with React. This solution integrated seamlessly with the brand's Shopify store, allowing users to scan QR codes from the print catalog and add items directly to their cart. Matchfire also evolved the catalog into a marketing piece that incorporated storytelling and entertaining tips, creating a more engaging experience.

Ethel M Chocolates