Case Study: Equinox builds a social business with Matchfire

Equinox builds a state-of-the-art social media command center with Matchfire

Equinox, a fitness brand focused on high-performance living, wanted to create a more meaningful digital relationship with its members using social media. The company asked vendor Matchfire to help build a state-of-the-art social media command center and to develop operational strategies to increase staff efficacy.

Matchfire provided the expertise and tools to bridge Equinox's internal operations with its external member base. The solution included customized training manuals, digital playbooks, and the implementation of a command center in NYC, which helped transform Equinox into a truly social business.

Equinox