Case Study: eBay for Charity boosts engagement and page views with Matchfire

eBay for Charity boosts users 80% with Matchfire

eBay for Charity, the charitable arm of eBay, engaged Matchfire to create a modern and intuitive website. Their challenge was to develop a platform that would help charities learn about and utilize eBay's tools to leverage their donors, all while presenting a fresh brand aesthetic.

Matchfire delivered a solution featuring an updated color palette, vibrant imagery, and a user-friendly flow. The site included customized pages for enrolled charities and geo-detection for international expansion. Since the launch, the total number of users has increased by over 80% and page views have grown by more than 50% for eBay for Charity.

eBay for Charity