Case Study: Compassion International drives awareness and sponsorship growth with Matchfire

Compassion International boosts child sponsorship rates with Matchfire

Compassion International, a global leader in holistic child development through sponsorship, sought to launch a national walk series to raise awareness and funds. Their challenge was to create a personalized and memorable event to support their mission. They partnered with the vendor Matchfire to develop this campaign.

Matchfire developed the "Step Up" campaign, creating all related branding, a website with a peer-to-peer fundraising platform, and event-day materials. The solution successfully provided a hands-on reality of poverty to families across the country. Matchfire's work resulted in strong event participation and above-average child sponsorship rates for Compassion International.

Compassion International