Case Study: Children’s Health builds a more strategic social media content strategy with Matchfire

Children’s Health boosts social media engagement in 1 month with Matchfire

Children's Health, a leading pediatric healthcare system in Texas, faced the challenge of managing numerous messages for diverse audiences across its social media channels, making content planning difficult. They engaged Matchfire to build a powerful and adaptable social media strategy that could incorporate their messaging hierarchy.

Matchfire conducted a brand audit and stakeholder interviews to establish core content themes. They developed a targeted content strategy and a shared calendar for implementation, incorporating both organic and paid social approaches. This resulted in more consistent engagement and a substantial increase in audience communication and interaction after the first month.

Children’s Health