Case Study: Charleston House Women’s Health and Wellness launches a warm, boutique women’s healthcare brand with Matchfire

Charleston House Women’s Health and Wellness wins 2 awards with Matchfire

Charleston House Women’s Health and Wellness, a new medical practice founded by Dr. Kamilia Smith, needed to launch its brand and set itself apart from a typical medical experience by conveying warmth and hospitality. The practice engaged Matchfire to handle its branding and launch, utilizing their brand identity and design services.

Matchfire developed the complete brand identity, naming the practice Charleston House and creating a logo and design system inspired by the spirit of Charleston to convey a boutique feel. The solution included a dynamic web experience, marketing collateral, and a social presence. For this work, Matchfire was awarded a Gold award for Strategic Communications and a Silver award for Branding in 2019.

Charleston House Women’s Health and Wellness