Case Study: CareOne achieves faster, more scalable website performance with Matchfire

CareOne boosts organic traffic 30% with Matchfire

CareOne, a provider of assisted living communities, faced challenges with its outdated and slow website, care-one.com. The platform was difficult to navigate, hindered organic search performance, and failed to reflect the company's warm, personalized care. Needing a scalable solution for its over 55 locations, CareOne partnered with vendor Matchfire for a comprehensive website redesign and development project.

Matchfire re-platformed the site onto a modern CMS, implementing a user-centered design and an SEO-first architecture. The solution included performance optimizations and created a library of reusable components for effortless content management. The results included a 50% improvement in load times, a 30% increase in organic traffic, and vastly improved user wayfinding, allowing the digital experience to finally align with CareOne's compassionate brand.

CareOne