Case Study: CARE inspires Americans to send 1 million CARE Packages with Matchfire

CARE drives 25M impressions and nearly $1M in sponsor support with Matchfire

CARE, a global poverty-fighting organization, faced the challenge of creating a memorable and impactful plan to celebrate the 75th Anniversary of its first CARE Package. They tasked Matchfire with developing and implementing a multi-faceted marketing strategy to unite Americans around this milestone and support their mission, with a goal of sending one million packages.

Matchfire created the "Moments of CARE" platform to extend the celebration beyond a single event. The solution included a series of activations like an evening gala, a speaker series, and a cook-off, supported by paid and earned media partnerships. Matchfire's efforts helped generate over 25 million media impressions and reach 2.4 million viewers. Furthermore, they supported the corporate sponsor team in raising nearly $1 million from major partners.

CARE