Case Study: Cal Poly Student Affairs builds a distinct student brand identity with Matchfire

Cal Poly Student Affairs builds a cohesive student brand with Matchfire

Cal Poly Student Affairs needed to develop a distinct and compelling brand identity for its Cal Poly Now Paths initiative, a program designed to guide students through intentional learning experiences. Their challenge was to create a cohesive visual and messaging framework to enhance student engagement, and they partnered with vendor Matchfire for brand identity and design services.

Matchfire developed a comprehensive brand identity, including a custom logo with interconnected lettering and an extended pathway effect, complementary iconography, and a full style guide. The solution was extended across promotional posters, rack cards, and digital ads. As a result, Matchfire provided the university with a scalable and adaptable branding system that effectively communicated the program's mission, making it easier for students to explore and navigate their personal and academic growth paths and strengthening the initiative's presence on campus.

Cal Poly Student Affairs