Case Study: Boys & Girls Clubs of America inspires youth action with Matchfire's Great Futures campaign hub

Boys & Girls Clubs of America drives Great Futures with Matchfire, boosting campaign reach with 400M impressions and a $1M match

The Boys & Girls Clubs of America sought to launch its Great Futures Campaign, a five-year initiative to support the nation's youth. The challenge was to create a central digital hub for the campaign to facilitate user actions like donating and sharing on social media. They partnered with Matchfire to build this online platform.

Matchfire developed a hub that aggregated user actions on a real-time tracking meter and implemented a comprehensive social strategy for the campaign's public launch. This effort resulted in over 400 million impressions from content posted by major partners, a $1 million matched donation from a sponsor, and significant celebrity engagement. Matchfire's solution successfully created a digital movement for the client.

Boys & Girls Clubs of America