Case Study: Big Brothers Big Sisters builds stronger corporate partnerships with Matchfire

Big Brothers Big Sisters builds a long-term corporate partner strategy with Matchfire, adding 6 major brands

Big Brothers Big Sisters, a national donor- and volunteer-supported mentoring network, was not seeing the same level of growth in corporate partnerships as in previous years. They engaged the vendor Matchfire to build a long-term strategic plan for the acquisition, optimization, and retention of corporate partners.

Matchfire developed a corporate alliance strategy that was integrated into the Big Brothers Big Sisters national platform and brand campaign. This strategic work led to successful new corporate partnerships with major companies including Subaru, Edible Arrangements, Neiman Marcus, Nivea, Tostitos, and Best Buy.

Big Brothers Big Sisters