Case Study: ASI boosts student engagement with Matchfire’s Frame Your ASI campaign

ASI launches campus-wide survey campaign for 15–20 years with Matchfire

ASI, a student association, faced the challenge of creating a visual campaign to engage students and encourage participation in a major campus-wide survey. The initiative was critical for gathering feedback to inform the organization's long-term priorities. To address this, ASI partnered with vendor Matchfire to develop a fresh, student-centric campaign identity that would stand out while remaining connected to their existing brand.

Matchfire developed a bold, energetic visual identity for the "Frame Your ASI" campaign, utilizing an isometric 3D block font and a vibrant color palette. This identity was applied across a wide range of materials, from social media graphics to banners. The campaign successfully drove strong student engagement, giving students a meaningful platform to share their voices and helping ASI stay relevant and future-focused.

ASI