Case Study: American Heart Association builds nationwide giving momentum with Matchfire

American Heart Association launches Life Is Why We Give campaign to reach $1B fundraising goal with Matchfire

The American Heart Association, a leading nonprofit dedicated to fighting heart disease and stroke, needed to better leverage its corporate partnerships to support its goal of raising $1 billion by 2020. They engaged Matchfire to help create a national fundraising campaign.

Matchfire developed and launched the "Life Is Why We Give" campaign, which utilized the association's corporate partnership database to drive a nationwide call-to-action. The solution included point-of-sale initiatives at retail partners, an interactive digital hub, and a comprehensive national marketing campaign. Through Matchfire's strategy, the campaign successfully engaged Americans to declare their support and contribute to the fundraising effort.

American Heart Association