Case Study: Alzheimer’s Association raises over $1.3 million with Matchfire’s peer-to-peer fundraising campaign

Alzheimer’s Association raises over $1.3 million with Matchfire

The Alzheimer's Association needed a new strategic fundraising campaign to raise awareness and funds, aiming to attract new donors and engage existing ones in a fresh way. They partnered with the vendor Matchfire, which utilized a customized Convio installation as part of the solution.

Matchfire created a unique peer-to-peer fundraising event called The Longest Day for the Alzheimer's Association. This campaign, centered on the summer solstice, involved a custom mobile app and challenged participants to complete 16 hours of activity. The solution surpassed its goals, raising over $1.3 million, rallying 730 teams and 2,100 participants, and becoming the association's largest annual fundraising event.

Alzheimer’s Association